BLUE NOTE RECORDS

Collaborated with iconic jazz label Blue Note Records to create an original footwear collection for Vans. I directed the design of the product collection, which included footwear printed with photography from Blue Note’s vast album archives, original graphics, and custom packaging.

Together with Helio + Company, I also produced the marketing creative for this collection. We created an original campaign with a photographic treatment inspired by iconic Blue Note album covers. The campaign, featuring legendary producer and record executive Don Was, was shot at Blue Note Records’ studios in Los Angeles, as well as in New York with renowned skateboarders and musicians including Ray Barbee and Jahmal Williams.